Marketplace
Quick Summary: For US brands selling on Amazon, managing product listings, advertising, catalog operations, inventory coordination, reporting, and marketplace growth can require significant time and specialist knowledge. An India-based Amazon services agency can provide dedicated marketplace support, flexible working hours, specialized teams, and potentially more cost-efficient operations. The right agency should understand the US Amazon marketplace, follow brand guidelines, communicate clearly, and focus on measurable business outcomes rather than simply increasing activity.
What Are Amazon Services for US Brands?
Amazon services cover the day-to-day and strategic activities required to operate and grow a brand’s presence on Amazon. Depending on the agency and business requirements, these services can include Amazon account management, product listing optimization, catalog management, Amazon PPC management, keyword research, A+ Content support, inventory coordination, reporting, competitor analysis, and marketplace strategy.
For US brands, Amazon management can become complex as product catalogs grow. Teams may need to manage multiple ASINs, advertising campaigns, product variations, content updates, pricing considerations, inventory issues, customer feedback, and performance reporting at the same time.
KEY INSIGHT
Hiring an overseas agency does not mean handing over every business decision. A strong setup clearly defines responsibilities, access levels, approval processes, reporting, and the decisions that remain with the brand.
Challenges US Brands Face on Amazon
Amazon provides access to a large customer marketplace, but managing a brand on the platform involves more than uploading products and running advertisements. Brands need to coordinate several operational and marketing activities while keeping product information accurate and customer-facing content consistent.
Managing Multiple Products
A growing catalog can make listing updates, variation management, keyword research, images, content changes, and catalog monitoring increasingly time-consuming.
Amazon Management for US Brands: Services, Benefits & Costs in 2026
Controlling Advertising Spend
Amazon advertising requires ongoing monitoring. Campaign structures, bids, search terms, budgets, targeting, and product-level performance can all require regular attention.
Maintaining Listing Quality
Product titles, bullet points, descriptions, images, keywords, attributes, and other listing elements need to accurately represent the product while supporting the brand’s marketplace strategy.
Coordinating Marketplace Operations
Catalog issues, inventory concerns, suppressed listings, content changes, account notifications, and other marketplace tasks can require timely attention.
GETMERANK TIP
Before outsourcing Amazon management, document your current catalog, advertising structure, reporting process, brand guidelines, access requirements, and approval workflow. This makes the transition easier to manage.
Why Hire an India-Based Amazon Agency?
India has a large digital services workforce, including professionals working across ecommerce, paid advertising, content, analytics, technology, and marketplace management. For US brands, working with an India-based agency can provide access to specialized teams without requiring the brand to build an equivalent in-house operation.
The decision should not be based on location alone. The agency’s Amazon experience, understanding of the US marketplace, communication process, reporting quality, team structure, security practices, and ability to meet agreed business goals should all be evaluated.
Dedicated Expertise
An agency can provide specialists for marketplace management, advertising, content, research, and reporting.
Flexible Team Capacity
Brands can scale support based on catalog size, campaign requirements, seasonal demand, and business priorities.
Extended Coverage
Time-zone differences can provide additional working-hour coverage when workflows are planned correctly.
Potential Cost Efficiency
Outsourcing may allow a brand to access specialized resources without building the same team structure internally.
Key Amazon Services an India-Based Agency Can Provide
Amazon Account Management
Account management provides ongoing support for the operational and marketing activities associated with an Amazon storefront. Depending on the engagement, this may include catalog monitoring, listing updates, performance reviews, issue tracking, reporting, and coordination with the brand team.
Amazon Listing Optimization
Amazon Listing optimization can cover product titles, bullet points, descriptions, backend search terms, product attributes, images, A+ Content, and other customer-facing elements. The goal is to make product information clear, relevant, accurate, and aligned with the brand.
Amazon PPC Management
Amazon PPC management can include campaign creation, keyword and product targeting, bid management, search-term analysis, budget monitoring, negative targeting, campaign restructuring, and performance reporting.
| Amazon Service | Typical Activities |
|---|---|
| Account Management | Account monitoring, catalog coordination, issue tracking, reporting and operational support |
| Listing Optimization | Titles, bullets, descriptions, keywords, images and A+ Content |
| Amazon PPC | Campaign setup, targeting, bids, budgets, search terms and optimization |
| Keyword Research | Search-term research, competitor analysis and keyword mapping |
| Catalog Management | Product data updates, variations, catalog checks and issue coordination |
| Reporting | Sales, advertising, traffic, conversion and product-level performance analysis |
Amazon Keyword Research
Keyword research helps brands understand the terms shoppers may use when searching for relevant products. Research can be used to support product listings, advertising campaigns, content planning, and competitor analysis.
Amazon Catalog Management
Catalog management helps keep product information organized across a brand’s Amazon presence. Agencies may assist with product data, variations, listing changes, content updates, and identifying catalog-related issues.
Amazon Reporting and Analytics
Regular reporting can help US brands understand sales trends, advertising efficiency, product performance, traffic, conversion rates, and changes in marketplace activity. Reports should focus on business-relevant metrics rather than presenting large amounts of data without context.
Can an India-Based Agency Reduce Amazon Management Costs?
Potentially, yes. One reason US brands consider offshore or distributed agency models is access to specialized talent at a different cost structure. However, the lowest service fee does not necessarily represent the lowest overall cost.
Brands should evaluate the complete engagement, including account management, strategy, execution, reporting, communication, revisions, technology, onboarding, and management overhead. A lower monthly fee can become less valuable if the team requires extensive supervision or produces inconsistent work.
Short Answer:
An India-based agency may offer cost efficiencies because of its operating structure and access to a large services workforce. US brands should compare the total value of the service, including expertise, coverage, communication, quality control, and measurable outcomes, rather than comparing hourly or monthly rates alone.
How Time-Zone Coverage Can Help US Brands
India and the US operate across different time zones. This difference can be useful when work is divided into clear handoffs. Tasks completed by an India-based team during its working hours can be reviewed by a US team during its own working day.
For example, an agency may prepare campaign reports, listing recommendations, keyword research, catalog updates, or issue summaries before the US team begins its next working day. This can create additional workflow coverage when communication and approvals are structured properly.
KEY INSIGHT
Time-zone differences are useful only when they are supported by clear processes. Define response times, escalation channels, approval windows, meeting schedules, and ownership before relying on time-zone coverage.
How to Choose an India-Based Amazon Agency
Choosing an agency should involve more than reviewing a portfolio or comparing prices. US brands should assess whether the agency has the people, processes, marketplace knowledge, communication systems, and reporting capabilities required for the engagement.
| Evaluation Area | Questions to Ask |
|---|---|
| Amazon Experience | How much experience does the team have managing Amazon accounts similar to yours? |
| US Marketplace Knowledge | Does the team understand the US marketplace, customer behaviour and brand requirements? |
| Team Structure | Who will manage the account, advertising, content, catalog and reporting? |
| Communication | How are updates, approvals, urgent issues and meetings handled? |
| Reporting | Which metrics will be reported and how often? |
| Security | How are account access, credentials, data and permissions managed? |
Common Mistakes to Avoid
Choosing Only on Price
Cost matters, but Amazon management affects listings, advertising, operations, reporting, and potentially revenue. Evaluate the full scope of service rather than selecting an agency based only on the lowest quote.
Giving Unlimited Access Without Controls
Use appropriate account permissions and define who can make which changes. Keep access organized and review permissions when team members or agencies change.
Expecting Immediate Results
Amazon performance can be affected by product demand, competition, pricing, inventory, advertising, reviews, seasonality, content quality, and other factors. A responsible agency should establish realistic measurement periods and explain what can and cannot be attributed to its work.
Ignoring Communication Processes
A technically capable team can still create operational problems if communication is unclear. Establish regular meetings, task trackers, response expectations, approval processes, and escalation procedures from the beginning.
What a Good Agency Workflow Looks Like
1. Audit
Review the account, catalog, advertising structure, content, performance data, and current processes.
2. Strategy
Create priorities based on the brand’s products, marketplace position, goals, and available resources.
3. Execution
Implement approved listing, catalog, advertising, research, and marketplace activities.
4. Reporting
Report progress, identify changes, explain performance, and document completed work.
5. Optimization
Use performance data and business feedback to refine the next cycle of work.
Amazon Services Trends for US Brands in 2026
Amazon management continues to become more data-driven. Brands have access to increasingly detailed advertising, sales, product, and customer information, creating more opportunities to connect marketplace activity with broader business goals.
AI is also becoming more relevant to ecommerce workflows. Agencies may use AI-assisted tools for research, reporting, content workflows, data analysis, and operational processes. However, human review remains important for brand messaging, product accuracy, marketplace compliance, and strategic decisions.
For US brands, this makes agency selection increasingly about the quality of the overall operating model. A useful partner should combine marketplace expertise, reliable processes, transparent reporting, and the ability to adapt as Amazon’s ecosystem changes.
PRO TIP
Ask a prospective agency to explain what it would do during the first 30, 60, and 90 days. A clear roadmap can reveal how the team approaches research, priorities, execution, reporting, and optimization.
Frequently Asked Questions
Why should a US brand consider an India-based Amazon agency?
A US brand may consider an India-based agency for access to specialized ecommerce talent, flexible team capacity, additional time-zone coverage, and a potentially different cost structure. The agency should still demonstrate relevant US Amazon marketplace experience and strong communication processes.
Can an India-based agency manage Amazon PPC for US brands?
Yes. An India-based agency can provide Amazon PPC management for US brands when the team has the required marketplace knowledge, advertising expertise, account access, reporting systems, and communication process.
Will time-zone differences make communication difficult?
They can if communication is not planned properly. Shared project management tools, defined response times, scheduled meetings, clear approval processes, and escalation contacts can make distributed workflows easier to manage.
What Amazon services can an India-based agency provide?
Services can include Amazon account management, listing optimization, keyword research, Amazon PPC management, catalog management, A+ Content support, competitor research, reporting, analytics, and marketplace strategy.
How much does it cost to hire an India-based Amazon agency?
Pricing varies based on the number of products, advertising spend, service scope, account complexity, reporting requirements, and level of strategic support. US brands should compare the complete scope of work and expected deliverables rather than relying on a single standard price.
How should a US brand evaluate an Amazon agency in India?
Evaluate Amazon experience, US marketplace knowledge, team structure, communication, reporting, security practices, service scope, case studies, onboarding process, and how the agency measures performance.
Need Help Managing Your Amazon Brand?
GetMeRank can support US brands with Amazon marketplace management, product listing optimization, Amazon PPC, keyword research, catalog support, and performance reporting.
